Mrs. Kalaya kaosoam is a widow with her 2 boys, staying in Lee District, Lamphun province. She graduated the Vocational certificate in marketing then returned home to do her gardening, farming and handicraft.
Currently Mrs. Kalaya kaosoam is the owner of local roasted coffee products under the brand “Doi Pa Pae” the local products of roasted coffee mixed with local aroma coffee, longan, and cocoa, etc. Herself and her group have keep developing this products till its gain a significant award from Lamphun’s OTOP as well as the national level of OTOP, etc.
“We have a good home, good coffee with organic s grown by the grounds of Mountain Pa Pae, we have great culture, and surroundings, etc. We also have our own cotton and ethic groups with their own identity and skills, etc. All become the fame of our community : artisan products, organic products, and tourism too”.
ICT is the magic tool for us because our community is a very remote rural community.
All the fame products which we produce belong to the middlemen who make a big margin from us. So, the ICT has been trained to us and help us to be more visible and access to more benefits information and marketing channels, etc.
We use ICT to develop all aspects of our community especially about the development of our artisan products, the handicrafts especially its design. “We seek and search more creative patterns and design of all the similar woven fabric as well as seeing how to color them to be more creative, and applicable, etc.”
We use ICT to promote our products, to seek and to PR to more target groups,
“My dream is to create our own community brand”
which our next generations can be proud of us and keep staying in our community to sustain their own community for long.